Do you have a Media and Public Relations Strategy?
 If you don’t have a public relations plan then you are missing out on important opportunities from seasonal gift guides and holiday gift features to local business profiles, product reviews, and other media coverage that will help drive customers to your store, restaurant, or your website.
Our agency works with each client individually to develop effective public relations campaigns that are integrated into an overall marketing communications strategy.
We serve clients nationwide who seek attention from media ranging from local business reporters to regional and national media.
Our clients have been featured in the following media:
National Magazine:
PlayBoy, Maxim, Stuff, RedBook, South West Airlines Magazine, and GameRoom Magazine.
National Television:
NBC's TechNow, HGTV's I Want That!, PBS, and G4 television.
Local Television:
WGN TV Chicago, Good Day Atlanta
National Newspapers:
New York Times, Chicago Tribune, Chicago Sun Times, Wall Street Journal, and the Financial Times.
Local Newspapers:
Elgin Courier News, Daily Herald (Chicago suburbs), Chicago Sun Times, Sacramento Bee,
How Can a Public Relations Agency like mhn Help?
In today's world of easy access to websites and email, an individual can certainly send emails directly to anchors and reporters, but as professionals with more than a decade of public relations experience creating stories we can help you develop a pitch that works! Additionally, because of our years of media experience, our PR staff has developed strong connections with media across the country and we have the tools to develop instant connections in specific markets as well.
Additionally, all of our staff has years of professional experience working as reporters, writers, or editors at a variety of media including our President, James Hills, who has written for a variety of technology magazines, online media, trade magazines, and even national newspapers such as the Washington Post. Because of these connections and the understanding that years spent in a newsroom brings we can get your message past the gatekeepers and directly to the people you need to reach!
How Does Public Relations Help You?
PR Benefits Your Sales!
If people don't know about your products how are they going to buy it? There are two ways to get coverage in the media - Paid Advertisements and Editorial Coverage. Luckily we are experts at creating stories and sending it to the right media. Usually this is at a far lower cost than buying paid advertisements.
Some recent examples include an article in the Elgin Courier News which generated more than $500 worth of immediate sales for our client, an article in PlayBoy that generated more than $70,000 worth of sales, and an article about our company in the New York Times that generated a dozen calls from clients looking for our services!
PR Benefits You Website and Online Marketing Campaigns Too!
One of the most effective website promotion or
online marketing efforts is to attract web links to your site. Luckily
media outlets usually have websites that are very well trusted by
search engines, have lots of high-quality traffic, and also rank very
well. As a result, beyond just the editorial text telling potential
customers about your company and products a a public relations campaign will benefit
your search engine optimization campaign as well! This is especially true for online public relations, a specialty of our agency, because there are litterally thousands of websites and bloggers around the world looking for interesting stuff to write about.
A recent press release we created generated more than 50,000 links pointing to our client's website!
PR Benefits Your Brand!
One of the greatest values of public relations is that it helps build your brand. While it is true that it can generate sales by building buzz, the larger value is in building awareness for your products and allowing media to transfer some of their trust to your brand. You can now list your products as having been featured in the New York Times, or Chicago Tribune. That value to your brand will extend even beyond the day that the media featured your product.
Press Release Writing and Distribution Services:
For maximum results, we encourage clients to develop an integrated marketing communications strategy, but our firm is happy to develop individual press releases to help you announce events, new products, and other company news.
Press Release Ideas Include:
A new product launch is a perfect time to reach out to the media and share your news with a press release, so are company announcements such as a new office, the hiring of a new executive. Read More about Press Releases for Company News.
Reaction to News and Events:
Are you an association, trade group, or other non-profit organization? We can help you reach out to the media with responses to news and events to raise awareness for your organization.
Do you have a great product that would be a popular gift for Valentines Day, Mother’s Day, Father’s Day, Graduation, Hanukah, Christmas, or other major holiday? We can help you! Read More about Gift Guide PR.
Product and Restaurant Reviews:
Do you have a new product or maybe a new restaurant opening soon and would like to receive coverage in your trade magazines or even local media? We can help you!
Trade Show Publicity:
Are you going to a conference or expo? Many companies only consider promoting a new product or service to trade members, but this is your opportunity to talk to local media in a different market. Because of this, you should always contact the local press with exciting news and invite them to your booth to learn more – or have a company executive available for interviews at their studio. If you aren’t thinking this way then you are missing a great opportunity. We can help you!
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How We Can Help 
