Company News is Great Excuse to Talk With the Media!

Depending on the size of your company and importance of the news, these articles can appear as business briefs in the business section of your local paper or even help spawn larger editorial coverage if there is an angle to the story that piques the attention of a reporter.

In addition, press releases should be featured in the news or press section of your website. This helps with online marketing / SEM, but also helps prospective clients as well as the media learn more about your company.

Newsworthy PR Opportunities Include:

1. New Hires, Appointments, and Promotions of executives and senior level managers
2. New products or significant "generational" updates i.e. ACME WizBang 3.0!
3. Changes of Location, including new offices and expansion plans
4. New Clients / Accounts
5. Events open to the public (or trade)

Need more info or help writing you next Press Release?