From Green Media Toolshed
abstracted prepared by Hugh Fisher

A brief how-to for businesspeople who want to work from scratch to build a list of media contacts and make best use of available resources. This list covers the major steps needed to produce a professional and inclusive media list, along with some good practices to attract media attention without being written off as a pest.

http://www.greenmediatoolshed.org/training/TopTenGuidesAndTutorials/BuildAMediaList.adp