from Green Media Toolshed and Resource Media
abstracts prepared by Hugh Fisher

Elaborating on their discussion of how to conduct oneself in an interview with the media, the writers at Resource Media now tackle a somewhat harder job:  pitching a story “cold” to a member of the press.  To get the media interested in covering your product, service, or business requires determination, clarity, and a knack for discovering the right way to stimulate a reporter’s interest.

This in-depth article covers every aspect of making initial contact, dealing with deadlines and hard-to-reach reporters, what to expect when cold-calling members of media, and ways to pitch a story creatively by focusing on aspects that are most likely to be unique and interesting to the media’s audience.  The article also includes a list of sample pitches which demonstrate these techniques in action.  A must-read for any new business owner before calling the local newspaper or TV station with a “news tip”!