from UNICEF's Right To Know project
abstract prepared by Hugh Fisher

Without media coverage, any project is less likely to succeed. This informative piece from the United Nations Children's Fund (UNICEF) is geared toward young people, but gives plenty of common-sense steps that any business owner, project leader, or concerned citizen can use to "get the word out" on important topics.

This guide is designed to spur your thoughts about what sort of message you want to present and which method will work best for that presentation. Different media types (radio, television, etc.) are compared and contrasted, listing their strengths and weaknesses. With a focus on "making the most of the media," this guide will help you understand what good coverage can do for you, how you can obtain the best coverage of your own particular "story," and will aid in your understanding of how major forms of media operate. A must-read for anyone who needs publicity, before trying to obtain it on your own!

http://www.unicef.org/righttoknow/index_mediacampaign.html