by Shelley Lowery

abstract prepared by Hugh Fisher

This article focuses on the all-important organization and layout of a website. By using what Lowery calls “strategic design” techniques, your site will be more readable and accessible to visitors, making them more likely to stay and read more on your product or service.

Lowery focuses on the basics of effective website design, including logical placement of navigational bars and links, clearly-written descriptions, and the use of keywords to attract visitors from online search engines. She also provides links to free software tools to assist you in designing and optimizing your site. Above all, she stresses the importance of having a website that is easy to navigate and understand: “Your website is your product's storefront and will play a very important roll in determining your success. Take your time and do your homework before you begin.”

http://www.web-source.net/pro_website.htm

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