by Karen Lovett
abstracts prepared by Hugh Fisher

For those of you who want to create your own business cards, Karen Lovett discusses the basic principles of card layout and design including the placement of text and which pieces of information to include.

Once again, simplicity is a plus; instead of trying to put every aspect of your business onto that small rectangle, focus on which details are most important and work to make the card unique and easy to read. Lovett also suggests that you keep track of the impact that your business cards are having; if they are not generating more sales or attention to your business, it may be time to rethink their content or try a new design.

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