by Apryl Duncan
abstracts prepared by Hugh Fisher

Flyers are one of the least-expensive ways to saturate a community with news of a sale, a business opening, or a special event. Creating them is easy, but making flyers that will be noticed takes thought and an understanding of how to catch the public’s eye.

uncan recommends using colored papers, a bold headline, and carefully-placed graphics, but not too much text – the point of a flyer being to make a statement that’s short and sweet. She also offers tips and tricks for good graphic design and printing to make sure that your flyers come out right the first time.

http://advertising.about.com/cs/agencies/ht/Create_Flyer.htm