by Roger C. Parker
abstracts compiled by Hugh Fisher

Postcards are a useful and creative marketing tool that can be scaled to fit almost any campaign. Parker offers ideas for using postcards in direct mail marketing campaigns, as ways to thank clients for their interest or purchase, or to spread the word on a new product to your existing customer base. Whether large or small in scale, direct-mailed postcards can be an important part of your promotional strategy.

Parker also looks at the advantages of using custom postcards to “get the word out to a carefully-selected group of potential customers. If you are considering marketing your product or service through direct mail, you will want to consider the cost and scope of the mailing, as well as the layout and design of the cards themselves. Also included are specific instructions for users of Microsoft Publisher who want to streamline the process by creating electronic files for submission to print shops.

http://www.microsoft.com/Office/previous/publisher/postcards/marketing.asp