by Ivan Misner
From Entrepreneur magazine, Sept. 22 2003
abstract prepared by Hugh Fisher

The business card you present is a vital part of your first impression; why not make it memorable and attractive? This guide to business card design and presentation focuses on using an original approach, avoiding cookie-cutter designs or generic card types in order to make your networking more of a success.

Misner suggests making sure that your business cards match the design of your other marketing materials (web site, brochures, ads, etc.), and reflects your company's image appropriately. It's also important to make sure that your most essential information is included on the card; this includes not only your contact information but a slogan or other expression of your company's purpose. Misner also examines alternative types of business cards, such as those with alternative material types that are made of unusual materials or gimmicks such as cards that fold into a box, or business cards printed on thin pieces of chocolate. By maintaining identity, credibility, and clarity, and using some imagination in the process, the business card becomes much more than a simple tool - it makes an important statement on your business.

http://www.entrepreneur.com/article/0,4621,311132,00.html