by Joseph Szala
abstracts prepared by Hugh Fisher

A comprehensive guide to getting your customers’ attention with “just a piece of paper,” this site offers tips on how to make informative and eye-catching brochures.

Szala discusses the need for clear, descriptive copy in an easy-to-read color and type style; these will make your brochures stand out from the crowd and encourage readers to focus their attention on what you’re advertising. Careful selection and use of photos will keep your brochures from being too cluttered or hard to read. Finally, Szala warns against cutting corners or rushing through the job: “Brochures, just like all of your marketing efforts, are very important and should not be taken lightly. 90% of the time you get what you pay for when it comes to design and printing,” he writes. By focusing on making an attractive and correct brochure the first time, you will produce a valuable marketing tool which will help establish your presence in the marketplace and underscore your company’s image.

http://graphicdesign.about.com/od/brochuretips/a/brochurepitch.htm