by Mario Sanchez
abstracts by Hugh Fisher

Business cards aren’t just for handing out to clients and posting on bulletin boards anymore. Knowledgeable businesspeople use their calling cards as tools, and now you can also share their ideas.

Mario Sanchez gives some basic principles for card design and use that will improve the way your cards look and how much they cost (by adding an informative tagline, removing unnecessary graphics, and ordering in bulk quantities instead of a few at a time). He suggests using colors that reflect your company’s overall image and reputation – bright colors for artistic endeavors, more muted tones or simple blacks and grays for financial or legal businesses. While it is important to maintain a certain standard for size and simplicity, don’t be afraid to try out some of the ideas Sanchez offers for creating a more unique card: different types and textures of paper or embossed text and logos, or a specially-cut corner to add variety to the card.

Also included are a variety of tips and reminders for using the cards themselves. Include a business card with each order you ship, for example, as a way of giving your information out and keeping your company’s name fresh in a client’s mind. Sanchez also offers some important business card etiquette which will help you seem more dignified and professional, especially when dealing with persons from different countries where business card exchange is more formal and ritualized than often occurs in the USA.

http://www.adminprof.com/administrative-assistant-iscpgs/50SurefireBus.htm