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Search Engine Optimization: A 10 Step Program |
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by Christine Churchill
abstract prepared by Hugh Fisher
A thorough walk-through of the steps needed to make sure your company or product website is optimally coded for listing on search engines.
Churchill offers tips on avoiding having your site considered to be search engine “spam” and discusses the importance of keywords and metadata – the information on your web page that engines try to match when their users type in specific search terms. Optimizing your website in this way will lead to better ranking for your page and a higher number of visitors. Churchill links to tools for submitting your site to search engines and directories to get your site listed more quickly and reliably than other methods.
Once your site is submitted, it’s important to track the number of visitors to your site in order to determine the effect that search engine “hits” are having on your website traffic. Churchill suggests ways to hone your site’s keywords in order to increase the number of times your site comes up as a valid match, and tells how to avoid too-specific keywords that might keep some people from seeing your site in their results.
Above all, Churchill recommends a good visual review of your website to ensure readability: “Search engine spiders may grade your site, but you need to appeal to directory editors and human visitors too!”
http://www.netmechanic.com/news/vol5/promo_no8.htm
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