from MSN Small Business Center
abstracts prepared by Hugh Fisher

If the time has come for you to consider creating an online store, you'll want to start building with your customers in mind. MSN's advisors give their recommendations in this detailed guide, which focuses on the four important aspects of an online shopping experience: variety, ease of use, how "real" the product and shopping experience can become, and comparisons with other products so your customers know they're getting the best value when they shop your site.

This article focuses attention on some surprising statistics, including the fact that, according to one survey, as many as 75% of online shoppers abandon their "shopping cart" items without making a purchase. In order to maximize profits, it's vital to design a site that's friendly and inviting AND which offers a fast, safe, and secure purchase to be made without hassles. This guide gets you thinking about these important points and offers advice on how to make your site's product listings, interactive features, and purchases as foolproof and attractive to customers as possible.

http://smallbusiness.ninemsn.com.au/article.aspx?id=2028

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