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abstract prepared by Hugh Fisher

A timeline for would-be trade show participant, listing each of the steps that should be taken to ensure a rewarding exhibition of your product or service.

The guide suggests you begin planning for your company’s trade show exhibit up to a year in advance by setting clear goals, budgeting for the trip, and understanding the contract you’ll sign with the show and the space and amenities you’ll be given. The guide also provides helpful reminders of what should be accomplished by a certain time before the show is to be held. This highly-detailed reference is a very useful planning aid, covering all aspects of both your trade show visit and how business will be conducted while you and/or key staff members are traveling. There are handy reminders and tips for staff accommodations, paperwork pertaining to your exhibit space, payments, and more.

Finally, the guide offers some advice for managers such as suggestions for “mystery shopping” the competition at the show, and strategies for acting on what you’ve learned once the show is complete.

http://www.kdl.to/guides/exhibition_guide.htm