by Susan Ward
abstract prepared by Hugh Fisher


An in-depth description of ten ways to promote a business, all of which are simple to plan and execute. Some of these tips are ways you can take advantage of things your business already does - for example, adding a slogan and contact information to the return address block on an outgoing envelope, or an e-mail signature line. Another inexpensive way to promote your business is by crafting a well-worded press release for local media. If done well, a press release can lead to a news story that prominently features your products or services, and very effective publicity.

Your professional experience can lend a hand in business promotion as well: among other things, Ward suggests that business owners consider their personal knowledge and skills, and try to develop those things into a viable workshop or seminar presentation. By presenting yourself as an expert in professional forums such as these, you and your business will both get favorable attention. These are just a few of the methods that Susan Ward presents; her guide is a must-read for business owners who need to get recognized

http://sbinfocanada.about.com/cs/marketing/a/bizpromotion.htm