from Promotional Products Assn. International
abstract prepared by Hugh Fisher

Brief listing of strategies for utilizing promotional products and mailings, with helpful links to promotions planners. From the site: “Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.” This brief guide focuses on creating a specific theme and message for your business, determining who your core audience is, and selecting the products or promotions which will best target that audience and generate attention for your business or campaign.

Original article no longer available.